The Art of a Successful Trailer

Trailers are the backbone of the movie marketing campaigns.The trailer is the one thing that actually gives us a preview of he movie, and making it is as much film-making as anything.Leave it to the boys in charge of the trailer to see exactly what scenes to show and what music to use, to make [...]

The Irresistible Will Smith

But for the likes of Wild Wild West he’s had only hits at the box office(and you can’t really call Wild Wild West a flop since I do believe it made its money back).The audiences must love him.In fact they must adore him to the point he becomes bulletproof as far as criticism comes, as [...]

In defense of Killer Mutants

  Seems like horror is quite fascinated by incestuous cannibal mutant families.Very, very ugly mutant families.Though I get that.You need to be repulsed by their appearance to establish the geography of characters.After all, their “opponents” are handsome young people.   This serves polarization.We know who are the “good guys” and who are the “bad guys” right from [...]